So, you sent the pitch. You wrote the DM. You dropped the email with your portfolio link. And then...
Nothing. Silence is frustrating, especially when you put your heart into the message. But here’s the key: following up respectfully can keep the door open — if you do it right.
This guide is for any photographer reaching out to bands, managers, PR teams, or labels — and wondering how to stay visible without being pushy.
1. Follow Up — But Only Once
If you haven’t heard back in a few days, it’s okay to send one follow-up.
Keep it short, polite, and respectful. Think of it as a gentle nudge, not a guilt trip.
Example: "Hi again — just following up in case this got buried. No worries either way, just wanted to make sure it didn’t get missed. Thanks so much for your time!"
Then leave it. Don’t send a third or fourth message. Silence is also an answer — for now.
2. Build a Relationship Before Asking for Something
People are more likely to say yes when they know you support them, not just want something from them.
Engage with their work. Share it. Comment on something you genuinely like. Build familiarity before your name shows up in their inbox with a request.
Long-term relationships > cold pitches.
3. Pitch with Purpose
When you do reach out, don’t copy/paste a generic message. Show them that you’ve done your homework.
Mention a specific show or visual you liked.
Reference their current aesthetic or project.
Explain why your style would fit.
Make it feel intentional. Show them why you’re a good match.
4. Don’t Resend the Same Message Over and Over
If you follow up weeks or months later, update your message.
New work? Add it. New insight? Mention it. New tone? Soften it.
People notice when you're just copy-pasting your way down a list. Instead, write like you care — not like you're sending mass mail.
5. Respect the No
Sometimes, you’ll hear back and the answer will be: "not right now." That’s not a failure. That’s a boundary.
Respect it.
Thank them. Stay supportive. You have no idea how much that respect will stand out later — when they’re looking for someone new.
6. Be Present Without Being Loud
You don’t have to spam, tag, or chase people to stay on their radar.
Keep sharing your work. Keep improving your craft. Let your presence grow naturally. People notice consistency.
You can be visible without being overwhelming.
The goal isn’t just to get a reply. It’s to build trust — and be remembered for the right reasons.
Follow up once. Respect boundaries. Stay kind. And keep showing up with better work every time.
Your time is coming.
Follow me on Instagram for more real talk, tips, and behind-the-scenes tour life: @ilonagerasymova